Branding
Artistry in branding, mastery in impact
Bespoke brand identities and visuals that help you stand out in a crowded market.
How branding works
From an idea to an identity
- 01
The mark
A symbol drawn from what you stand for, not a trend.
- 02
The name
Set in type that carries the right weight.
- 03
The colours
A palette that is unmistakably yours.
- 04
The typography
Headlines and body type that work together everywhere.
- 05
Everywhere
Cards, signage, social, web: one identity, applied consistently.
How we run it
Defined, designed, rolled out.
- 01
Everything mapped
Every place your brand appears, from the sign to the invoice.
- 02
One set of rules
Guidelines and templates your team can follow.
- 03
Routes tested
Identity routes shown on real examples before you choose.
- 04
Recognition grows
The same brand, every time, everywhere.
Why Micro2
Strategy first. Then beauty.
- 01Positioning before pixels
Who you are for and how you sound, agreed before any design.
- 02Photography and motion
Product, people, aerial and animated, made by our own team.
- 03Refresh or rebuild
We keep what people already recognise and sharpen the rest.
FAQ
Good questions
How long does a rebrand take?
Usually six to ten weeks, depending on how much the brand needs to cover.
What do I get at the end?
Logo files in every format, brand guidelines and templates for the places you use your brand most.
Can you refresh our brand rather than start again?
Yes. Often the best route is to keep what people already recognise and sharpen the rest.
What happens on the free consultation?
In 30 minutes we look at where your brand stands today, what is holding growth back and where the quickest wins are. You leave with clear next steps, and we follow up with a tailored proposal if it makes sense to work together.
Who will I work with?
A small senior team, including former Google staff, with direct access: you talk to the people doing the work, not an account manager relaying messages.
Do you work outside the UK?
Yes. We work from Leeds and Dubai, with clients across the UK, the UAE and the wider GCC.
Ready when you are
A free 30-minute call to talk through your brand.