Pay per click
PPC that pays for itself
Personalised, data-driven campaigns that put you in front of the right people and maximise return on ad spend.
How search ads work
From a search to a sale
- 01
Someone searches
A real person with a real need types what they want, right now.
- 02
Google answers
The results load: ads first, then everything else.
- 03
Your ad is there
Top of the page, for the searches that matter to you, and only those.
- 04
They click through
To a fast page built for one thing: turning that visit into a customer.
- 05
A customer
An enquiry for a service business, an order for a shop, tracked back to the exact search and ad that earned it.
How we run it
We track everything. Then we optimise to it.
- 01
Every action tracked
Calls, forms, chats and sales, tied back to the keyword and ad that earned them.
- 02
Into one dashboard
Spend, customers, cost per customer and revenue, live, in plain English.
- 03
Optimised every week
Bids, budgets, audiences and ads adjusted on what the data says, with tests always running.
- 04
Cost per customer falls
Waste comes out, winners get the budget, and every pound works harder.
Why Micro2
Senior people. Straight answers.
- 01Ex-Google
Run by people who managed Google Ads relationships from the inside.
- 02Senior team
You talk to the people doing the work, not an account manager relaying messages.
- 03Transparent
You own the accounts, see every pound, and get a plain-English call on what changed and why.
Results
Proof, not promises
FAQ
Good questions
How much should I spend on PPC?
It depends on your market and goals. We suggest a test budget based on your cost per customer and margins, then scale what works. You pay the ad platforms directly, so you always see where the money goes.
How quickly will I see results?
Search ads can bring enquiries within days of launch. The first weeks are about learning; most accounts reach steady, profitable performance within two to three months.
Which platforms do you run?
Google Ads (Search, Performance Max, Shopping and YouTube) and Microsoft Ads. For Meta, TikTok, LinkedIn and Snapchat, see Paid Social.
What happens on the free consultation?
In 30 minutes we look at where your PPC stands today, what is holding growth back and where the quickest wins are. You leave with clear next steps, and we follow up with a tailored proposal if it makes sense to work together.
Who will I work with?
A small senior team, including former Google staff, with direct access: you talk to the people doing the work, not an account manager relaying messages.
Do you work outside the UK?
Yes. We work from Leeds and Dubai, with clients across the UK, the UAE and the wider GCC.
Ready when you are
A free 30-minute consultation with a senior PPC strategist.