About Micro2

Senior minds. Creative hands. Global reach.

Former Googlers, specialists and creatives.

  • Dubai, United Arab Emirates
  • Leeds, United Kingdom

Who we are

Programmatic Thinking. Smarter Marketing.

The people who plan your campaigns are the people who run them.

The team

Meet the team

Why Micro2

Proof in numbers

  • 23Years at Google, combined
  • 30+Years of experience
  • 1,500+Websites built
  • 12Countries served
  1. Senior by default

    The people who pitch are the people who do the work.

  2. Measured, not guessed

    Every decision is tied to a number you can check.

  3. Craft in every frame

    Strategy and creative held to the same standard.

  4. Partners, not suppliers

    Direct access, plain English, and no surprises.

Let's talk

A free 30-minute consultation with a senior strategist.

CEO

Navid D. Beni

Navid is an accomplished CEO with over a decade of experience in online marketing, advertising and branding, renowned for transformative growth at Micro2 and as Chief Marketing Officer at Edirect.

He has a proven track record of managing large-scale project operations for enterprises, including engagements with G20 governments, and excels at nurturing stakeholder relationships and driving collaboration among cross-functional teams worldwide.

Navid's background includes serving as an Agency Manager at Google, where he managed Google's relationships with the UK's largest agency businesses. He originally trained as a forensic investigator and brings extensive experience of working with government and security agencies.

  • Former Agency Manager at Google
  • Former digital forensic investigator
  • BSc (Hons), Northumbria University

Paid Search Manager

Tim Lingwood

Tim brings 16 years of digital marketing expertise, managing multi-million-pound advertising portfolios across EMEA and APAC.

He was a key member of the founding team at Google Jumpstart in the UK and Ireland, and spent nine years at Google managing and optimising Google Ads campaigns and training Google staff and digital marketing agencies.

He was also a regular keynote speaker, presenting product launches, market trends and industry updates.

  • Former Agency Campaign Specialist at Google

Social Media Manager

Izabela Andruszkiewicz

Izabela leads social media at Micro2, planning and running campaigns that turn attention into measurable results.

She brings a data-driven approach from leading performance marketing campaigns for mid-market firms across EMEA, and runs strategy, content and paid social across Instagram, Facebook, LinkedIn and TikTok.

Her background includes event management across Europe, leading teams on high-impact nationwide projects. She holds Google Ads certifications and studied corporate management.

  • Bachelor's, University of Bialystok
  • Google Ads certified

Business Development Manager

Zayna Raya

Zayna drives client acquisition and partnerships, and helps every department deliver top performance for clients.

Overseeing everything from strategy and content to execution and performance, Zayna ensures impactful results and continuous growth across industries.

  • Bachelor's in Journalism, Lebanese American University

PPC Specialist

Inesa Ivancevic

Inesa is a PPC specialist with a passion for impactful digital marketing campaigns.

A self-motivated, analytical professional, Inesa excels at problem-solving and driving results, and delivers every task to a high standard.

  • BA Marketing Management, Leeds Beckett University

Social Media Specialist

Sarah Jalloul

Sarah plans and runs campaigns across the major platforms, blending strategy, content and performance.

She manages content, paid campaigns, community and analytics across Instagram, Facebook, LinkedIn and TikTok.

With a balance of creativity and data, Sarah works closely with clients to connect strategy to results.

  • Bachelor's in Film and Video, Lebanese University

Social Media Specialist

Rajneet Kaur Matharu

Rajneet manages multi-platform social media for clients, with over two years of experience.

She sharpens paid campaigns through analysis and targeted creative, and leads organic content for B2B and B2C clients.

  • BA (Hons) Marketing, First Class, Birmingham City University

PPC Specialist

Arman Jafari

Profile coming soon.

Motion Graphic Designer

Al Amin

Al Amin brings 11 years of digital design experience and is a trained computer science engineer.

He adds VFX and CGI, motion graphics, 2D and 3D animation, AR filters, AI-assisted image, video and sound, character creation, sound effects, editing and compositing to the project team.

Al Amin was part of the Hideout team that won Best Visual Effects at the 2021 Tabloid Witch Awards.

  • BSc, Metropolitan University Sylhet
  • Visual effects credit on IMDb for Hideout (2021)

Graphic Designer

Vanessa Abou Sleiman

Vanessa has over 11 years of experience in motion and graphic design.

She supports creative and marketing teams with visually compelling campaigns, bringing ideas to life through visuals and storytelling.

  • Bachelor's in Film and Video, Lebanese University

Video Production Specialist

Gohar Ayub

Gohar specialises in drone videography and post-production, with project experience across the Middle East.

Gohar is a seasoned cinematographer experienced in end-to-end planning and production of large corporate campaigns. His work reflects a passion for visual storytelling and a command of advanced visual effects and cinematic tools.

  • Leeds Beckett University

Head of Development

Andrew Dickins

Andy brings over 10 years of marketing and project management experience.

Having helped develop every department at Edirect, Andy has a strong overview of business marketing needs. He plans campaigns, brings strategy together across departments and keeps projects running smoothly from end to end.

Running his own businesses and working with hundreds of others gives him a clear view of what success requires.

  • 10+ years of marketing and project management

Lead Developer

Alanna Ballett

Alanna brings over 18 years of web design and development experience across many languages and platforms.

She heads the front-end development team: building new designs, reviewing the team's work and training junior developers, while keeping standards high.

Alanna has built more than 1,500 websites.

  • 1,500+ websites built

Accounts

Mahsa Nouraeiabadeh

Profile coming soon.